In an era where connected mobility and smart transportation are reshaping industries, balancing technological innovation and operational efficiency has become a shared challenge for high-tech enterprises.

Founded in 2017, Carota has become a global leader in OTA (Over-the-Air) and SOTA (Software-Over-the-Air) solutions for connected vehicles. Serving clients across Taiwan, China, and Europe, Carota has consistently provided stable, efficient, and automotive-grade software update services. As the company prepares for an IPO in the coming years, it faces a critical question:
How can digital tools strengthen compliance, improve efficiency, and support cross-border operations for long-term growth?

The Challenge: A Tug-of-War Between Data and Processes

At the end of every month, Carota’s finance department found itself in a familiar struggle — a tug-of-war with scattered information.
“Every department had its own format,” recalls Ting-Wen Hsiao, Director of Internal Audit. “Project data came in Excel, procurement records from another in-house system, and employee reimbursements were handwritten forms. Everything ended up on the finance team’s desk — fragmented and inconsistent.”

Countless calls were made just to clarify data fields or reconcile formats. As Carota grew, the inefficiencies multiplied — multiple systems running in parallel, siloed information, and delayed decision-making. The lack of process transparency and incomplete supplier data made internal control increasingly difficult. And as IPO preparation began, management realized that operational efficiency had become a strategic bottleneck.

Carota, at that time, was like a high-performance car without a dashboard: the engine running at full speed, but no clear visibility into the numbers that matter.

The Turning Point: Choosing Oracle NetSuite Cloud ERP

In 2023, during a high-level strategy meeting focused on IPO readiness, management gathered to evaluate the company’s future operations platform.

“We couldn’t rely on disconnected systems anymore,” said Hsiao. “We needed a platform that could unify our processes and meet public-listing audit requirements — not just for accounting, but for transparency and compliance.”

The IT team offered another perspective: “As a company that provides cloud-based OTA solutions, relying on on-premise systems felt inconsistent with our brand — like entering an international race wearing traditional armor.”

The conclusion was unanimous:

“We need a platform that not only solves today’s challenges but will sustain our growth for the next decade.”

Carota’s board approved Oracle NetSuite as the core platform for future operations — a decision that marked not just an IT upgrade, but a transformation in how the company manages and scales its business.

From Chaos to Clarity: The Story Behind the Numbers

Before implementing Oracle NetSuite, the finance team needed 10–15 days each month to close the books. Different departments used different tools — from Excel to project trackers to handwritten notes — and every reconciliation was a marathon.

After going live on Oracle NetSuite, everything changed.
All data now flows into a unified platform with automated workflows. Reports can be generated in real time, reducing the closing cycle to just 5–10 days. The same finance team of four can now shift from firefighting to strategic analysis and decision support.

The procurement process also underwent a digital transformation. Supplier information, once incomplete and fragmented, is now fully captured and traceable across purchasing and approval workflows. While the process may take slightly longer, it ensures transparency, compliance, and audit readiness — essential for an IPO-bound company like Carota.

Moreover, NetSuite has turned cross-border collaboration from a “puzzle” into a “panoramic view.”
Teams in Taipei and other regions can now collaborate through a multilingual interface with real-time data sharing, eliminating back-and-forth emails and calls. This new visibility not only boosts efficiency but also lays a foundation for Carota’s future expansion into Europe.

For the IT team, the change has been equally transformative. Freed from day-to-day maintenance tasks, they now focus on automation and innovation — designing cross-system integrations that reflect Carota’s DNA as a fast-moving technology company.

Data-Driven Efficiency: The Engine of Global Expansion

Reflecting on Carota’s transformation, Ting-Wen Hsiao, Director of Internal Audit, highlighted two key achievements after implementing Oracle NetSuite — optimized processes and stronger data management. These improvements not only empower management with real-time insights for faster decision-making but also strengthen transparency and efficiency throughout Carota’s IPO preparation.

Carota’s digital transformation goes beyond adopting an ERP system. By leveraging Oracle NetSuite’s cloud platform, the company has built a resilient, future-ready operational framework. Financial closing time has been reduced from 15 to 5 days, while multi-language, multi-tax, and multi-currency capabilities support global operations with greater efficiency and lower risk.

More than a management tool, Oracle NetSuite has become the core engine of Carota’s corporate governance and international expansion, enabling unified, transparent, and compliant operations across all regions.